Putting the ‘good’ into goody bags
First impressions matter, and what better way to leave a lasting impression on event attendees than with a well-crafted promotional gift or a flyer tucked into their goody bags.
If you have been invited to provide something for the goody bags that attendees are being given at an event ( especially if you are not already an exhibitor) then don’t waste this ideal opportunity, for some brand visibility.
Both of these options are great marketing tools, but there may be distinct advantages to choosing a well thought out promotional gift, or even a small sample of your product, over the advertising flyers or voucher option.
Popping an advertising flyer or a discount voucher in the bag may seem on the surface to be the easiest and cheapest, but when you consider that in the vast majority of cases, those pieces of paper just get thrown away, does it seem like such a great investment now?
So, we’re going to take a closer look at the benefits of each, because a lot will depend on the nature of the event itself and whether the attendees are your ideal target market. A lot will also depend on whether you have been an exhibitor at the event and therefore more likely to have been visible and maybe even have already connected with potential customers. Exhibiting and attending events is a serious investment in both time and money, let’s make sure that you get the best out of that investment.
First, why would you choose to provide a product sample or a promotional gift in a goody bag? Because it can be a highly effective way to get people interested in your product or service. While flyers can be very informative, providing a tangible item can leave a lasting impression and encourage people to engage with your brand.
Here are some other advantages of including a sample or promotional gift in a goody bag:
Generates interest: A sample or promotional gift can generate immediate interest in your product or service. People love to receive free items, and this can create a positive association with your brand.
Provides hands-on experience: A sample or promotional gift allows people to experience your product or service in a tangible way. This can help them understand its value and benefits, therefore encouraging a purchase.
Memorable: People are more likely to remember an experience than they are a piece of paper. You increase the chances that people will remember your brand long after the event has ended, especially of they are still using your sample or gift product.
It sets you apart: Providing a sample or promotional gift can help you stand out from your competitors who may only be providing flyers or brochures. This can give you a competitive edge and help you make a lasting impression.
Overall, including a sample or promotional gift in a goody bag can be a highly effective way to get people interested in your product or service. Just make sure that the item you choose is relevant to your brand and provides value to the recipient.
On the other hand, if you’ve decided that a flyer is the most cost effective solution for you, especially if you’ve been an exhibitor at the event, then here are some tips that you might find helpful:
Keep it concise: Your flyer should be easy to read and understand. Make your point quickly! People will likely be sifting through the goody bag and won’t be taking the time to read each piece of material. Keep your message short and to the point.
Use eye-catching design: Make sure that your flyer stands out against all the other materials in the goody bag. Use bright colours, bold fonts, and appealing images. Be sure to grab people’s attention.
Provide value: Give people a reason to keep your flyer and act on the information contained within it. Include a special offer, a discount code, or a free trial of your product or service.
Include contact information: Make it easy for people to get in touch with you after the event, if they’re interested in what you have to offer. Include your website, email address, and phone number on the flyer.
Overall, the key to success with a flyer in a goody bag is to create something that is visually appealing, provides value to the recipient, and is easy to understand and act on. If you can achieve these goals, your flyer has a good chance of being noticed and generating interest in your product or service.
Whether you choose to go with a promotional gift or a flyer though, the key is to make sure it aligns with your brand and messaging and provides value to the recipient. Choose wisely and you can increase brand awareness, generate leads, and leave a lasting impression on event attendees. So, if you’re planning your next event and would like your marketing materials to do some extra talking for you, we’ll be happy to offer advice, ideas and tips to make sure you get the merch that works!
For even more tips and advice on how to get the most out of events and exhibitions, you can download our guide here – The Ultimate Guide For Exhibitions & Trade Shows.
If have any questions or would like more information on anything mentioned in our article please feel free to get in touch and if you would like some inspiration on merch and ideas for your goody bags, feel free to check out our website too
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